Strategic Marketing Plan Case Study Example | Topics and Well Written Essays - 4750 words

Strategic Marketing Plan - Case Study Example From its humble beginnings in 1980, Applebee International, Inc. has risen to become the largest casual dining restaurant chain in the United States based on size, market share, and revenue. Applebee is founded by Bill and TJ Palmer with their first restaurant TJ Applebee's Rx for Edibles and Elixirs changing the name to Applebee's Neighborhood Grill and Bar in 1986. Two years later, franchisees Abe Gustin and John Hamra bought the rights to the Applebee's concept from W.T. Grace. With the pursuit of its growth strategy, Applebee International is established, growing into 54 restaurants in 1998 when it opened for franchising Today, Applebee operates 1, 900 casual dining restaurants all over the world operating with the commitment of providing "attractive, friendly, neighborhood establishment featuring moderately priced, high-quality food and beverage items, table service and a comfortable atmosphere that speaks to all ages" (Company Overview, 2007). Applebee's global operation is headquartered in Overland Park, Kansas. The United States is the company's largest market where develops and operates 1,841 restaurants within 49 states and one U.S. territory while it also has 89 restaurants in 16 international counties. Of the 1,900 restaurant chains in the world, 1,409 (74%) are franchised operated leaving only 521 (26%) restaurants in its sole management. Specializing in casual dining, Applebee restaurants offer lunch and dinner made up of entrees of beef, chicken, pork, seafood and pasta dishes, desserts and appetizers which the company changes from time to time in response to the patrons' tastes and preferences. (Fast fact, 2007). The price of an average meal is $11. Aside from providing dine-in services, it also introduces Carside To Go which allows customers to consume their orders outside the store premises. Recognizing the clamor for a healthier lifestyle, it has teamed up with Weight Watchers International in offering the Weight Watchers selections. Geographically, it has the small market segment in rural areas under 25,000 in population while cornering larger market segments in the cities. (Horovitz, 2003). Under the leadership of Lloyd L. Hill, who became chief executive officer in 1998, the company has posted positive net earnings, despite a fluctuating growth trend in total operating revenues in the past ten years (Hoovers, 2007). The company's operations are grouped into three business divisions: 1. Company restaurant sales which is comprised of the sales of food and beverages; 2. Franchise royalties and fees from its franchisees (franchise royalty are generally 4% of the franchise restaurant's monthly gross sales while franchise fees are typically

Schooldays Time Essay Example for Free

Schooldays Time Essay According to a popular saying,schooldays are the happiest days of your life. Is there any truth in this? Answers to this question are bound to vary greatly from person to person. A person’s answer will depend on how happy the person’s schooldays actually were and on how happy the rest of his or her life has been since. To give a really true answer to this question you have to be fairly close to the end of your life. Hopefully,by this time you will have lived a long time. If this is the case,then you will have a long period of time to look back on.Will no other period of your life have made you happier than your schooldays? This seems rather unlikely. There are certain momentous times in a person’s life which are usually accompained by a great feeling of happiness,even of ecstasy. One of these is being in love. Another is a person’s wedding day. Yet another, and many parents would put this at the top of their happiness list, is the birth of a couple’s child. These are milestones in human life and they bring happinessto the majority of people who experience them. However, apart from these emotional milestones, there is a wide variation in what makes people happy. To a large extent what brings happiness to a person depends on what they are interested in. For example, athletes might well regard their period of supreme happiness as the time they won a major track or field event, especially an Olympic event. Footballers might regard the peak of their happiness as the time they played for a top-ranking team and scored a crucial goal in an important game. Ambitious businesspeople might be at the hightest point of their happiness when they bring off a particulary successful and shrewd business deal. If there are all these opportunities, and many more, for achieving happiness in life, how has the idea arise that schooldays are the happiest days of our life? It is at least partly because people’s memories, particularly older people’s memories, tend to be imperfect when they look back on the past. Not only that.Especially where childhood is concerned, older people tend to look back at past through rose-coloured spectacles. For example, they might remember the weather during the summer holidays as being much better than it is now. That has nothing whatsoever to do with modern climate change. It has to do with looking back on the past with affection and nostalagia-and a lack of realism. A few people’s schooldays might genuinely have been the happiest days of their lives. On the other hand, some people’s schooldays might have been an absolute nightmare with stern schoolteachers administering harsh punishments and fellow students teasing and bullying them, not to mention the often unbearable pressure of exams. For most people,neither of these extremes fits the bill.Their schooldays are the usual mixture of happiness and unhappiness,like the rest of their lives.Schooldays are not the happiest days of their lives.

Journal On Rapoport :: essays research papers fc

Human had a long history of showing their will to shape, control their surrounding and understanding the natural world. Thus, it is no surprise that mankind had gone this far in advanced technology. By improving our science and technology, we are able to understand and research the world. This will allow mankind to create more stability thus avoiding some of the effects from great fluctuations of nature forces explore the truth of myths. With this theme in mind, I find it to be a very common characteristic among the three articles by: Rapoport (Australian Aborigines And The Definition Of Place), Hertzberger (Lessons For Student In Architecture) and, Deyner (African Traditional Architecture), which could possibly explain the difference in the definition of place both by the author and the locale. It is not so much as the level of technology that these cultures exist in, but more relevantly, the period of technology improvement they are living in which defined their indigenous landscape architecture.Rapoport believes that Australian Aborigines, "cooperated with nature rather than to subdue it" (Rapoport, 1980:p.44.) I found this to be a point that is somewhat accurate but not precise. The fact that these Australian aborigines did not advance in technology, are forced to accept nature as it is. As a result, they live their lives primitively through myths and stories instead of research and development. This is evident when compared to Deyner's article, explaining that the more advanced (this advancement is draw from the fact that these less nomadic Africans do trade and had farms) Africans developed more permanent dwellings, practical buildings (huts) which created a clearer boundary to identify their territory. However, the Africans' minute building structures are still primitive and they are only constructed to serve a prime purpose like say, a small mud granary to store food. On the other hand, Hertzberger's "Lesson for student in Architecture" dwell deeper into concept of space and how we divide and articulate building structures when he mentioned, "question of sensing the required distance and proximity between people ...purpose of space." (Hertzberger, 1991:p.100)This level of division and detachment from natural dwelling showed a precise mentality of modern era human though I could not say that we are now in the 20th century and do not appreciate or dislike nature. But the point is that, modern era human had so much control and complex thought that enable us articulate our confinement (concept of space).

Pick n Pay’s Essay

What is your strategy to reverse Pick n Pay’s loss of market share? Pick n Pay lost market share in part because it opened materially less space than some of its major competitors. A significant proportion of its capex was invested in supply chain technology infrastructure in recent years, which by its nature doesn’t drive sales compared to stores. Our capital focus is now on new stores and refurbishment, which will drive sales and, in time, profitability. Over the past year we have refreshed, without substantively altering our strategy. Our overarching ambition is for the Group to become the â€Å"Retailer of choice for all South Africans†. This builds on Pick n Pay and Boxer’s brand strength and strong store portfolio. Importantly this refreshed strategy does not represent a major departure from the strategy that has been followed for the past five years. We have seven themes geared to ensure that the business can grow sustainably and profitably. There is a balance of growth-driven priorities, focusing on space, customer, franchise and product, and those largely focused on improving efficiency such as replenishment and store operations. The â€Å"One Pick n Pay† initiative ties these together to ensure that the business works well as a unified whole. Strategic priority: Grow selling space ahead of the market There is substantial competition for retail space both within South Africa and in other African markets. Ensuring that Pick n Pay increases its overall share of trading space over the long term is an important strategic priority. Over the past three years our space growth has lagged that of our competition particularly into the faster growing lower income areas and small stores. This not only directly reduces our market share but also puts pressure on like-for-like sales growth. We will continue to develop store formats and channels that meet customers’ changing needs both in Pick n Pay and Boxer, in South Africa and beyond. Additionally we continue to build a pipeline of new sites, whether greenfield or through acquisition that will ensure we meet our aspirations. Strategic priority: Build deep customer relationships The launch of our customer rewards programme Smartshopper gives us a  significant opportunity to get to know our customers’ shopping habits and preferences substantially better than we do today. Since its launch in March 2011 the programme has been a great success. After just one year we now have over five million active cardholders, exceeding our initial target by two million. This enables us not only to know and understand each customer a great deal better, but to communicate with our customers in a different and more engaging manner. We have direct access to the vast majority of Smartshopper customers by either sms or email, which means that we can send targeted marketing communications directly to them. We can also ask for feedback directly from them. All of this translates into a very valuable two-way dialogue with our customers. As a result we are designing and executing marketing campaigns which are more relevant to our customers. We are extracting insights from their shopping habits data in order to tailor our product ranges and more accurately serve them. All of this will assist us in growing our sales volumes significantly. Strategic priority: Revolutionise Pick n Pay’s product offer During the past 12 months we have invested considerable time and resources in building a single specialised category buying division. Prior to the establishment of this division, Pick n Pay’s sourcing activities were distributed across the operating regions. This led to fragmentation of the Group’s buying scale, with each buyer having a wide range of products to source. Our new specialised category buying division is made up of category teams each of which is responsible for the end-to-end profitability of a specific product category. They are tasked with developing a product range that meets all customer needs, sourcing those products at the lowest possible cost, constructing shelf layouts that help customers find what they are looking for easily, building a promotional plan that generates customer excitement, increased volumes and higher margins, and ensuring that Pick n Pay’s prices remain hig hly competitive. Included in their responsibilities is the task of improving our Pick n Pay branded offer.

What Is Philosophy

There are many different kinds of philosophy and almost anything and everything has its own philosophy. Philosophy is the inquiring of existence, to find out what it s meaning is. It is the search for truth and understanding. Philosophy is the pursuit of wisdom, not only in oneself but also in others. When asking for a philosophy on something it is mainly picking at one s brain to figure out the most inner thoughts and beliefs that one has on a subject. The idea of philosophy and the way that it works is mainly dependant on a person’s interpretive skill; it is a person’s thoughts on a certain subject in an analytical and exploratory manner. It is different levels of meaning. It is a search for some kind of general understanding of values and reality by a primarily speculative way rather than a merely observational way. Extensively speaking the purpose of philosophy is to study and find a reflective view of certainties, genuine concerns and general beliefs. Philosophy is like a classification of different theories on the disposition of things and what they are about. The branch of philosophy concerned with identifying the ultimate reality of nature of the universe is known as metaphysics. It is like a system of principles underlying a particular subject or study. Metaphysics was originally used to refer to the writings done by Aristotle on Physics. Now, it is better known for its attempt to understand the fundamental nature of all reality, if something is visible or not visible at all. Metaphysics seeks an explanation so basic and simple to everything that is, from what is human to what is spiritual and religious to what anything else really is. It is an argument that tries to figure out the things that actually exist and are truly real against the things that just seem to be real. There is a primary component of metaphysics and that component is ontology. Ontology is the theory of existence and being. It is pretty much concerned with identifying the things of the universe that are basic. Also. It takes a look at if something is composed of many diverse elements or if it plainly consists of only one fundamental compound. Ontology is usually compared with metaphysics proper. Metaphysics proper is more concerned with the general principles and traits of the world. It assumes that the general principles and traits of reality are simple and general and that because they are so general that they will apply to any kind of universe. Another way that metaphysics is divided is by a theoretical way and an applied way. Each describe a different way, one way just simply describes while the other way applies the description to practical problems. It puts knowledge to work and then gathers the knowledge for further examination. The branch of philosophy that studies knowledge is epistemology. Epistemology is a study or a theory of the nature and grounds of knowledge especially with reference to its limits and validity. It seeks to define knowledge, identify its sources and establish its limits. Epistemology is derived from the Greek words Episteme and Theoria. According to the Greek language Episteme means knowledge and Theoria means theory. It addresses the philosophical problems surrounding the theory of knowledge. It attempts to answer the basic question of whether or not knowledge is true or false. What distinguishes true knowledge? What distinguishes false knowledge? These questions translates into issues of scientific methodology, it also forms one of the pillars of the new sciences of cognition. Epistemology is known for being the central area pf philosophy because philosophy is the quest for wisdom and truth. If you take a look at the history of epistemology, you see a clear trend, even though there is much confusion of many seemingly contradictory positions. The first theories of knowledge stressed its absolute, permanent character, while later theories put the emphasis on its relativity, its continuous development or evolution, and its active interference with the world and its subjects and objects. The whole trend seemingly moves from a static, passive view of knowledge towards a more and more adaptive and active one. What Is Philosophy Most definitions of philosophy have been fairly controversial partly because what has been called philosophy has changed drastically in the course of history. What used to be a part of the philosophical inquiries detached themselves from it. This is why most academic subject began as some aspect as philosophy and branched off into knowledge and became specialized. The word philosophy originated from Greek words philia (love) and sophia (wisdom) carrying the meaning love of wisdom. The essential part of being a good philosopher is the faculty of wonder. Philosophy searches for the truth and questioning the unquestionable. Intrinsically it satisfies, or seeks to satisfy, the intellectual desire for comprehensive knowledge and understanding. Philosophers need to be open-minded and never closing door. They have to be accepting and be able to accept changes. A philosopher is curious, reflective and critical. Big philosophical questions like Who is god? , Where does the world come from? , What is life? has remained unanswered. Questions of this genre are asked in every culture, every religion and through every period of time. The quest of philosophy is to answer these questions. Philosophy makes people doubt their beliefs. They make people query their cultural norms and what they have been putting faith into and brought up believing. People who are easily influence might think twice about their beliefs and those who hold true faith in what they already belief think philosophy is a load of rubbish and immature. They ignore the big questions and are too occupied searching for material things. They ignore the fact that these questions are yet to be answered but opt to remaine oblivious to it. By philosophizing, people reflect and criticize their most deeply held conceptions and beliefs. Essentially, the sole purpose of a normal life is to perpetuate and thrive to expand and fill the world galaxy with it. When we humans have gotten past a certain level or mark and into higher sentience. Then comes the aesthetic values, that we currently enjoy. however, the modern day society prevents most from doing so because the earth is overcrowded, and there’s the fight for resources. Philosophy attempts to search the evidence of all beliefs. It takes a second look at cultural norms. They attempt to think through a variety of life problems. It leads the mind to a critical evaluation of things, but critical evaluations often differ from person to person for their personal expierences, cultural background may vary widely. In this changing universe, some people are responsive to it and some are not. Some cling on to old tradtions passed down decads ago and declare that they are final. Often those who are unresponsive to it are old, narrow minded, stubborn people. Philosophy tries to relate reality to belief. It tries to find evidence and speculates the truth behind our daily assumptions. Due to this, some people think philosophy is dangerous. Socrates was accused for corrupting the mind of the youth in Athens. In this epoch, people think philosophy is nonsense and too corrupts the youth. It deters the youth from their original beliefs and confuses them even more that they already are. By philosophizing, people ask questions. They ask questions to get closer to the truth. But in fact, most of the time, they do not get closer to the truth but end up with even more unanswerable questions. Babies and young kids have this faculty of wonder. They ask adults a lot of questions Why is the sky so high? and many adults cannot answer that question because they themselves can t answer those questions. Shallowness, incompleteness, poor reasoning, and assertions with flimsy foundations prevent a truly enlightened person. When a person comes up with a philosophy or theory of his own, he persuades other people and influences them. Orators sways minds and hearts and thereby wage wars, gain control and seduce an unsuspecting public. To illustrate this point, lets say a nobody comes out and questions the government and influences the rest of the public to do so, with enough questioning citizens the government will be overpowered by the overwhelming demand of inquiries and thus cause chaos in a country†¦ Those who advocate total control or even economists philosophy like Carl Marx and his views on social reform can change the whole values of society, which means every single unit of society (us) will be affected even if we resist the next generation will grow up already brainwashed and in their minds that this is good, that is bad. This is why some people say philosophy is dangerous Philosophy can also change a way a person thinks. It can change peoples mind set especially those who are fickle and are not sure about their own true identities. These people change as they get influenced and cannot decide which is right and which is wrong. In our age of confusion and uncertainty, we need a sense of identity. Unaware of the complexities of an issue, unfamiliarity of certain issues, and unable to distinguish valid and invalid reasoning, these disoriented people might give in to authoritarian approaches to sacrifice their lives for certain values and ideas. And if people start philosopizing about things that are dangerous, it might baffle a person of their till then perception of things. People then turn to religion for a sense of direction. But once they start questioning the veracity of the religion, they are then deterred away again from their search of identity. Leaving them profound and doubtful. Philosophy is dangerous because it threatens to change or lives. But then again, because philosophy precedes the faculty of wonder, many things that were assumed have been justified. The world is not all sleight of hand and deception. A lot of old age enigmas have now been explained by science. What the dark side of the moon look likes was once shrouded in mystery but now we know exactly how it looks like. Philosophy leads to evolution. Because of that people improve. If it weren t because of the curiousness of scientists, we wouldn t have new inventions of machinery, of mathematical formulae, and wouldn t have the technology we now have in our lives. We would still be living in the dark, not knowing where to turn to. With this use, we cannot entirely say that philosophy is dangerous since it brings us so many advantages. Humanity has acquired a great new power in science and technology. We obtain numerous techniques for gaining greater security and comforts have been developed. Philosophy, in conjunction with other disciplines, plays a central in guiding us toward new desires and aspirations. It guides us to a clearer more assuring road into life. Philosophizing leads us to seek more knowledge and thus making a person wiser. It guides us to make more knowledgeable and wiser choices in life. The exploration of the possible, reasonable solution clarifies the options open to thoughtful persons. The usefulness of choosing from the reasoned, researched alternatives rather than from bigoted, impulsive, and unclear claims is apparent inn all dimension of our lives. Ideally, the study of philosophy nurtures our capacity for making informed choices. Ultimately, there isn t really a definite answer to the question whether philosophy is dangerous. This is due to the fact that philosophy brought humanity to evolve and improve yet making people feel anxious and insecure because they are uncertain about the meaning of life and which direction they should take life in. What Is Philosophy Most definitions of philosophy have been fairly controversial partly because what has been called philosophy has changed drastically in the course of history. What used to be a part of the philosophical inquiries detached themselves from it. This is why most academic subject began as some aspect as philosophy and branched off into knowledge and became specialized. The word philosophy originated from Greek words philia (love) and sophia (wisdom) carrying the meaning love of wisdom. The essential part of being a good philosopher is the faculty of wonder. Philosophy searches for the truth and questioning the unquestionable. Intrinsically it satisfies, or seeks to satisfy, the intellectual desire for comprehensive knowledge and understanding. Philosophers need to be open-minded and never closing door. They have to be accepting and be able to accept changes. A philosopher is curious, reflective and critical. Big philosophical questions like Who is god? , Where does the world come from? , What is life? has remained unanswered. Questions of this genre are asked in every culture, every religion and through every period of time. The quest of philosophy is to answer these questions. Philosophy makes people doubt their beliefs. They make people query their cultural norms and what they have been putting faith into and brought up believing. People who are easily influence might think twice about their beliefs and those who hold true faith in what they already belief think philosophy is a load of rubbish and immature. They ignore the big questions and are too occupied searching for material things. They ignore the fact that these questions are yet to be answered but opt to remaine oblivious to it. By philosophizing, people reflect and criticize their most deeply held conceptions and beliefs. Essentially, the sole purpose of a normal life is to perpetuate and thrive to expand and fill the world galaxy with it. When we humans have gotten past a certain level or mark and into higher sentience. Then comes the aesthetic values, that we currently enjoy. however, the modern day society prevents most from doing so because the earth is overcrowded, and there’s the fight for resources. Philosophy attempts to search the evidence of all beliefs. It takes a second look at cultural norms. They attempt to think through a variety of life problems. It leads the mind to a critical evaluation of things, but critical evaluations often differ from person to person for their personal expierences, cultural background may vary widely. In this changing universe, some people are responsive to it and some are not. Some cling on to old tradtions passed down decads ago and declare that they are final. Often those who are unresponsive to it are old, narrow minded, stubborn people. Philosophy tries to relate reality to belief. It tries to find evidence and speculates the truth behind our daily assumptions. Due to this, some people think philosophy is dangerous. Socrates was accused for corrupting the mind of the youth in Athens. In this epoch, people think philosophy is nonsense and too corrupts the youth. It deters the youth from their original beliefs and confuses them even more that they already are. By philosophizing, people ask questions. They ask questions to get closer to the truth. But in fact, most of the time, they do not get closer to the truth but end up with even more unanswerable questions. Babies and young kids have this faculty of wonder. They ask adults a lot of questions Why is the sky so high? and many adults cannot answer that question because they themselves can t answer those questions. Shallowness, incompleteness, poor reasoning, and assertions with flimsy foundations prevent a truly enlightened person. When a person comes up with a philosophy or theory of his own, he persuades other people and influences them. Orators sways minds and hearts and thereby wage wars, gain control and seduce an unsuspecting public. To illustrate this point, lets say a nobody comes out and questions the government and influences the rest of the public to do so, with enough questioning citizens the government will be overpowered by the overwhelming demand of inquiries and thus cause chaos in a country†¦ Those who advocate total control or even economists philosophy like Carl Marx and his views on social reform can change the whole values of society, which means every single unit of society (us) will be affected even if we resist the next generation will grow up already brainwashed and in their minds that this is good, that is bad. This is why some people say philosophy is dangerous Philosophy can also change a way a person thinks. It can change peoples mind set especially those who are fickle and are not sure about their own true identities. These people change as they get influenced and cannot decide which is right and which is wrong. In our age of confusion and uncertainty, we need a sense of identity. Unaware of the complexities of an issue, unfamiliarity of certain issues, and unable to distinguish valid and invalid reasoning, these disoriented people might give in to authoritarian approaches to sacrifice their lives for certain values and ideas. And if people start philosopizing about things that are dangerous, it might baffle a person of their till then perception of things. People then turn to religion for a sense of direction. But once they start questioning the veracity of the religion, they are then deterred away again from their search of identity. Leaving them profound and doubtful. Philosophy is dangerous because it threatens to change or lives. But then again, because philosophy precedes the faculty of wonder, many things that were assumed have been justified. The world is not all sleight of hand and deception. A lot of old age enigmas have now been explained by science. What the dark side of the moon look likes was once shrouded in mystery but now we know exactly how it looks like. Philosophy leads to evolution. Because of that people improve. If it weren t because of the curiousness of scientists, we wouldn t have new inventions of machinery, of mathematical formulae, and wouldn t have the technology we now have in our lives. We would still be living in the dark, not knowing where to turn to. With this use, we cannot entirely say that philosophy is dangerous since it brings us so many advantages. Humanity has acquired a great new power in science and technology. We obtain numerous techniques for gaining greater security and comforts have been developed. Philosophy, in conjunction with other disciplines, plays a central in guiding us toward new desires and aspirations. It guides us to a clearer more assuring road into life. Philosophizing leads us to seek more knowledge and thus making a person wiser. It guides us to make more knowledgeable and wiser choices in life. The exploration of the possible, reasonable solution clarifies the options open to thoughtful persons. The usefulness of choosing from the reasoned, researched alternatives rather than from bigoted, impulsive, and unclear claims is apparent inn all dimension of our lives. Ideally, the study of philosophy nurtures our capacity for making informed choices. Ultimately, there isn t really a definite answer to the question whether philosophy is dangerous. This is due to the fact that philosophy brought humanity to evolve and improve yet making people feel anxious and insecure because they are uncertain about the meaning of life and which direction they should take life in.

Designing and Managing the Supply Chain, Chapter 1 Questions Essays

Designing and Managing the Supply Chain, Chapter 1 Questions Essays Designing and Managing the Supply Chain, Chapter 1 Questions Essay Designing and Managing the Supply Chain, Chapter 1 Questions Essay PROC 5850 Week 1 Homework: Ch1 Question 1,2,6 1. Consider the supply chain for a domestic automobile. a. What are the components of the supply chain for an automobile? The components of the supply chain for an automobile are as follows: First you have the supplying industries. These include components such as steel and other metals, rubber, electronics, plastic, glass, and textiles. These raw components are fabricated into car bodies, mechanical and electrical subcomponents as well as engines and transmissions. These subassemblies are assembled during final assembly and then distributed to dealership for the consumer market. b. What are the different firms involved in the supply chain? The following are a selection of firms involved in the supply chain: Suppliers, Manufactures, Transportation companies, Warehouses and distributions centers, sub-contractors, dealerships, and customers. c. What are the objectives of these firms? The simple objective of these firms is to maximize market share and make a profit. Every challenge to operate the supply chain supports these two primary goals. d. Provide examples of conflicting objectives in this supply chain? The supplying industries would like the automobile manufacture to commit themselves to purchasing large quantities with stable volumes with flexible (long-lead) dates. On the manufacture’s side, they need to be flexible to their customers’ need and the change in demands. So what we have is a direct conflict of interest between the suppliers’ and manufactures’ desire for flexibility. The ability to optimally match supply and demand is just as much an art and it is a science. Other conflicts arise with transportation of smaller batches versus larger batches of supplies. Usually the smaller and faster a batch of supply is required, the cost of transportation increase; another conflicting objective. e. What are the risks that rare or unexpected events pose to this supply chain? An unexpected risk such as a natural disaster can bring the supply chain to a stand still. However, such events can almost never be managed. There are some challenges such as matching supply and demand risks, lead times, forecasts, transportation times and costs, which can be â€Å"managed† or operational risk management used to minimize risks. 2. Consider a consumer mortgage offered by a bank. f. What are the components of the supply chain for a mortgage? There are several components of the supply chain for a consumer mortgage offered by a bank. First, there are marketing companies that solicit to prospective customers. Secondly, the bank needs to be able to evaluate potential customers by using credit-reporting companies. Thirdly, usually a third party bank that extends the mortgage loans. Lastly, the bank requires mortgage brokers that distribute the loans. g. Is there more than one firm involved in the supply chain? What are the objectives of the firm or firms? Marketing companies try to increase the responses from prospective homebuyers to maximize their returns. The banks try to find customers that are a relatively low risk, on-time payments, and low average maturity date; i. e. , maximize profits. The mortgage broker is all about maximizing his commission of the sell of the property. . What are the similarities between product and service supply chains, what are the differences? Both product and service supply chains provide a need. The difference is the type of service, instead of the physical product†¦ faster, better, cheaper all apply. Some of the differences between the two types of supply chains are as follows: * With the product supply chain there is both the flow of physical and infor mational products. However, in the service supply chain, the product is mostly information. Unlike the service supply chain, inventory and transportation of goods are a major costs of product supply chains. * Since service supply chains usually don’t carry inventory, coordinating capacity with demand is usually more important. * The cost of information is more often higher than in a product supply chain. Consider the cost of a credit report or hiring a consultant. 6. Consider the supply chain for canned peaches sold by a major food-processing company. What are the sources of uncertainty in this supply chain? Some of the sources of uncertainty are as follows: The first factor to consider is the peach crop and the factors that effect it†¦ weather, disease, and disasters. * Number if migrant workers available to harvest the crop†¦ spoilage. * Lead times from field to processing plant†¦ spoilage. * Processing time, storage, and transportation times and costs. * Dem and is not know beforehand. CASE: Meditech Surgical 1. What are Meditech’s problems in introducing new products? In manufacturing ALL products? Meditech has two major issues with introducing new products. * It has poor service levels for new products The inventory levels are higher than necessary for all of its products 2. What is diving these problems, both systematically and organizationally? There are seven major areas in which Meditech is driving these problems: * In the planning system, there are too many built-in delays and monthly buckets. This leads to inefficacies, unneeded delays, and high inventory levels. * There is no tracking of forecasting errors. * Product demand is poorly studied. * The Info Systems used to record and monitor inventory are not integrated and inadequately designed. Because Meditech does not normally see the end-customer, it has to overcome failures of communications with them†¦ hording/panic orders is one example of this failure to commu nicate with end-customers. * The poor planning system is use magnifies variations in demand. * Panic ordering. 3. Why is the customer service manager the first person to recognize the major issues? He was the person who directly received customer complaints. In his position he was able to determine the scope of the problems. Other managers were not in positions to be aware of customer satisfaction. 4. How would you fix these problems? There are several ways to fix the problems Meditech is facing. The first and most important is improving communications with customers†¦ Five â€Å"Y†Ã¢â‚¬â„¢s. Another way to improve their SCM is to develop better demand forecasting systems and accountability for their forecasts. Furthermore, Meditech needs to integrate, implement, and improve their information systems. They could easily eliminate bulk inventory by putting assembly within the pull system; i. e. , get rid of the â€Å"push-pull† system. Lastly, they could implement a planning system to decrease planning delays (or just use M. S. Project) and reduce system time buckets.

Profiles of Famous Black Scientists

Profiles of Famous Black Scientists Black scientists, engineers, and inventors have made important contributions to society. These profiles of famous people will help you learn about black scientists, engineers, inventors and their projects. Key Takeaways: Famous Black Scientists Famous black scientists include Mae Jemison, George Washington Carver, and Charles Drew.Although these scientists often faced discrimination, both men and women made significant contributions to science.Black scientists were innovators, inventors, and pioneers who made astounding discoveries. Patricia Bath In 1988, Patricia Bath invented the Cataract Laser Probe, a device that painlessly removes cataracts. Prior to this invention, cataracts were surgically removed. Patricia Bath founded the American Institute for the Prevention of Blindness. In 1988, Patricia Bath invented the Cataract Laser Probe, a device that painlessly removes cataracts. Prior to this invention, cataracts were surgically removed. Patricia Bath founded the American Institute for the Prevention of Blindness. Melvin Oatis and Dr. Patricia Bath attend TIME Celebrates FIRSTS on September 12, 2017 in New York City. Ben Gabbe / Getty Images George Washington Carver George Washington Carver was an agricultural chemist who discovered industrial uses for crop plants such as sweet potatoes, peanuts, and soybeans. He developed methods for improving the soil. Carver recognized that legumes return nitrates to the soil. His work led to crop rotation. Carver was born a slave in Missouri. He struggled to gain an education, eventually graduating from what was to become Iowa State University. He joined the faculty of Tuskegee Institute in Alabama in 1986. Tuskegee is where he performed his famous experiments. George Washington Carver in Laboratory. Corbis via Getty Images / Getty Images Marie Daly In 1947, Marie Daly became the first African American woman to earn a Ph.D. in chemistry. The majority of her career was spent as a college professor. In addition to her research, she developed programs to attract and aid minority students in medical and graduate school. Mae Jemison Mae Jemison is a retired medical doctor and American astronaut. In 1992, she became the first black woman in space. She holds a degree in chemical engineering from Stanford and a degree in medicine from Cornell. She remains very active in science and technology. Mae Jemison speaks to students at Woodrow Wilson High School on March 19, 2009 in Washington, DC. Brendan Hoffman / Getty Images Percy Julian Percy Julian developed the anti-glaucoma drug physostigmine. Dr. Julian was born in Montgomery, Alabama, but educational opportunities for African Americans were limited in the South at that time, so he received his undergraduate degree from DePauw University in Greencastle, Indiana. His research was conducted at DePauw University. Samuel Massie Jr. In 1966, Massie became the first black professor at the U.S. Naval Academy, making him the first black to teach full-time at any US military academy. Massie received a masters degree in chemistry from Fisk University and a doctorate in organic chemistry from Iowa State University. Massie was a professor of chemistry at the Naval Academy, became the chairman of the department of chemistry and co-founded the Black Studies program. Garrett Morgan Garrett Morgan is responsible for several inventions. Garret Morgan was born in Paris, Kentucky in 1877. His first invention was a hair straightening solution. October 13, 1914, he patented a Breathing Device which was the first gas mask. The patent described a hood attached to a long tube that had an opening for air and the second tube with a valve that allowed air to be exhaled. On November 20, 1923, Morgan patented the first traffic signal in the U.S. He later patented the traffic signal in England and Canada. Norbert Rillieux Norbert Rillieux invented a revolutionary new process for refining sugar. Rillieux’s most famous invention was a multiple effect evaporator, which harnessed steam energy from boiling sugarcane juice, greatly reducing refining costs. One of Rillieuxs patents was initially declined because it was believed he was a slave and therefore not a US citizen (Rillieux was free). Katherine Johnson Katherine Johnson (born August 26, 1918) made major contributions to the United States space program in the field of digital electronic computers. The book and movie Hidden Figures feature the significance of her work. Katherine Johnson (middle) at the 89th Annual Academy Awards. FilmMagic / Getty Images James West James West (born February 10, 1931) invented the microphone in the 1960s. He holds 47 US patents and over 200 foreign patents for microphones and polymer foil electrets. Wests transducers are used in over 90 percent of microphones in use today. Ernest Everett Just Ernest Just (1883-1941) was an African-American scientist and teacher. He pioneered research into cell development and fertilization. Benjamin Banneker Benjamin Banneker (1731-1806) was a self-educated astronomer and mathematician. He surveyed the land that became the nations capitol. Banneker exchanged letters with Thomas Jefferson to further the cause of racial equality.