The Office Depot ECommerce Systems Information Technology Essay

The seat Depot ECommerce Systems In coiffureion Technology EssayOffice Depot Inc., founded in 1986, is one of the leading in the government agency supplies industry with its head living quarters in Boca Raton, Florida, USA. The Office Depots supplies include course machines, computers, softwargons and office piece of furniture whereas the work cover printing, copying, document reproduction, shipping and mailing. The clients to the troupe include individual customers, clear office/home offices, and medium-/large-sized businesses.The gross sales are obtained through numerous bring which comprises of office supply stores, an outbound telephone accounting management sales force, meshing sites, direct foodstuffing sort outs and c tout ensemble centres.Office Depot Inc., deals to customers in 52 countries any around North America, Europe, Asia and Latin America. The company operates more than than 40 separate websites in the International Division.While the word e-commerce refers to all the online transactions, B2C stands for business-to-consumer and goes for any business organization that sells its products or services to consumers on the earnings.The business ideal followed by Office Depot is B2C e-commerce model. The model provides both strategic and operational benefits to the company. The model helps in low order processing be send recognition improved customer service market reference to locations where no office supplies store exists reduces labour price due to silky internal process and improved information system integration.The company follows clatter-and-mortar frame of B2C model where the company allows customer to buy products and services online as head as they have physical stores located at various locations. The model tied the e-commerce frontend to the companys buy in certificate and order management systems, and conducted real time inventory checks to ensure stock was available nearby. The model is build in customer cent ric e-commerce systems were intended to make customers so satisfied with their online shopping vex that they would not bother looking elsewhere on the Internet to ransom a few pennies. guests were able to check warehouse inventory in real-time, stern orders online, pay for orders online, and arrange for returns at a local store.4. Customer Value PropositionThe customer value proposition raw materialally means the benefits which the vendor is providing to the customers in return to the amount charged for the specific products or services. The Office Depot assures a broad selection of quality office products and services. These products and services encompass the following characteristics great quality, innovation, value and satisfaction guarantee.The major challenges that officedepot.com has tackled reasonably are simple to use, have an improved search capability, an grow range of item availability, and they are meeting the expectations of customers with shipping quality and seasonable delivery.5. Revenue ModelThe main goal of introducing B2C website is to bring down the cost or improve customer service, however, the primary aims remains to be multiplication of tax income and earn profit. The officedepot.com is the website providing products as well as services to its customers. This is the about common type of e-business model for generating revenue. In this model, the electronic catalogue is do available to the consumers they can select the desired products or services from the catalogue and put it in the shopping cart. Then the payment received from the customer is the source of earning revenue.After the successful death penalty of the B2C model, the total sales revenue of the firm has gone up considerably because of e-sales. With over $4.9 billion in e-Business sales during 2007, Office Depot is one of the largest online retailers in the world. They believe in offering customers the best choice of electronic trading solutions available, with di fferent acquire options according to their demand. The figure1 indicates the sudden rise in the sales after the implementation of the website and the continuous rise thereafter.6. MarketplaceOffice Depot deals in the constituent of office products and services. They are in competition to be the market leaders in the segment. The range of products office depot sells includes business machines, computers, softwares and office furniture whereas the services cover printing, copying, document reproduction, shipping and mailing. The growing prevalence of the internet access has enabled new markets to emerge online. To tackle with the market of consumers and businesses of all sizes the company is beingness segmented into trio the retail function, the business solution cleavage and the international division.Office Depot operates over 1,200 office supply stores in North America. Internationally, the company operates another 400 retail stores in 48 countries.7. Main CompetitorsThe mai n competitors to Office Depot are Staples and Officemax. Together the three companies are the market leaders in the office industry. However, together they account for about only 10% of the total estimated $300 billion market. They recline of the market is divided widely between supermarkets, wholesale retailers and smaller case-by-case companies.Office Depot stands second to Staples in the total sales and cabbage but had greater sales and higher operating margin in the international market than the leading competitor.Office Depot by the division of the retail and business solution sales in the international market is trying to take advantage in the international market by acquiring contract office suppliers around the globe in gainful markets such as Asia and South America.Staples www.staples.comOfficeMax www.officemax.com8. Comparative AdvantagesThe Office Depot was the prototypical to introduce the concept of shopping, ordering and managing shipments online for the office pr oducts and services segment.Office understands the nature, reasons, needs and concerns of customer by realizing that all the customers are not the resembling level. every other customer has different wants and needs.The company has added the brick-and-mortar catalogue on their website and then have successfully increased choices, selection and searching capabilities.Officedepot.com provides lower prices by discount offers, auctions and promotional prices. Special discounts are given to the schools.The product descriptions are clear and concise, and usually have measurements included, sometimes in graphical format as well.Officedepot.com has the advantage of belonging to a well established dispersal infrastructure that can handle peak demand. It also has an established brand with a good and trustworthy image, large customer base, expertise and facilities to help one self customers with catalogue sales, and has stores for handling product returns. Bricks-and-clicks retailers enjoy significant advantages over Internet pure-plays including lower customer acquisition and smaller marketing-related outlays.Officedepot.com website is designed with proper guardianship and it is capturing, dynamic, changing, offering new things and promotions, user friendly, not crowded or overwhelming, expeditious and easy for navigation, just in time information for out of stock items, and easy to read text.9. Market StrategyOffice Depot targets consumers and businesses of all sizes. They range from individual customers to the small offices/home offices to the large offices and organizations. The main dodge is to provide maximum possible options combined with special discount offers.The basic market strategy followed by the officedepot.com to keep the customers intact and at the same time providing satisfaction isIntelligent Search Facilities an amazingly easy focussing to locate the correct product every timeBulletin wag an effective online communication tool to reach all e nd users with fundamental informationUser set-up and Management Office Depot Online is a self service solution putting our customers in the driving seatControls bespoke approval processes and budgeting are available to help you to manage your business dual Shopping lists list all your favourite items in one place to create your orders with10. ConclusionOfficedepot.com is one of the finest examples of the business-to-customer e-commerce model. The officedepot.com was introduced by Office Depot in order to meet the change magnitude requirements with the rapid growth of the Internet. The website officedepot.com is a click and mortar kind with inclusion of brick and mortar catalogue and thus increasing the options available to select from. The revenue generated is simply through the selling of the products. Officedepot.com does verbal expression stiff competition but with the kind of infrastructure and service it is being able to attract customers to itself.11. Referenceshttp//ww w.officedepot.com/http//en.wikipedia.org/wiki/Customer_value_propositionhttp//www.living2xcess.com/2010/06/office-depot-strategic-analysis_01.htmlhttp//www.slideshare.net/socialcoop/ebusiness-modelshttp//www.buzzle.com/articles/b2c-marketing-a-guide-to-business-to-consumer-marketing.html