Ethos, Pathos, and Logos, as suggested by Aritotle

The writer with whom I felt rapport was presenting his phone line in a clear and invariable way, backing each point with relevant and sufficient evidence. The writer did non attempt to manipulate the reader, and the text contained no apparent bias. On the contrary, a writer who employs every trick to persuade the reader seems far slight credible. Writers credibility ca be analyzed by means of the prism of three classical modes of persuasion Ethos (appeal to authority), Pathos (appeal to emotion), and Logos (appeal to logic), as suggested by Aritotle (1989).As concerns Ethos, audience tends to believe speakers that elicit respect and demonstrate their credibility. private qualities that render speakers such credibility encompass a sense of comprehension (phronesis), goodwill (eunoia), and strong moral character (arete). Pathos, for its part, implies that a speaker possesses the strength to arouse strong feeling and emotional reactions in his or her listeners. charm Aristotl e acknowledges the importance of the aforementioned modes of persuasion, he strongly deems that Logos is the roughly serious and effective.Logical corollaries and evidences presented in a clear and consistent manner should persuade the reader of the effectiveness of the speakers thesis rater than authors cogent credentials or emotional appeal. No doubt, writers aptitude and expertise play a role, yet well structured argument is of greater importance to me. I would rather believe a sharp university student offering an interesting and well researched thesis than a origination famous professor arguing that global warming is a myth. Therefore, the most important aspects of persuasive writing are logic, evidence, and structure.