L’oreal and the Globalization of American Beauty Essay

How did LOreal become the pieces largest beauty company? What was the role of acquisitions in the growth? The globular strategy of Loreal started first from European countries like Austria, Italy, and the Holland providing h atomic number 18 c are and blur color products. After the launch in the USA, they decided to expand their trade share by mainly M&A of many confusable but way smaller companies. With proper acquisition strategy oer the years, they finally became the largest company in beauty industry.LOreal offers consumers worldwide Ameri post and French concepts of beauty. Are there any limits to the national beauty images it can orbicularize? There may be some limits for Lorear to go more(prenominal) worldwide even if they have huge branches and offices over the world. I call up it may be related with racial issues. The society for minority is changing faster than ever before, but still, the majority of American and European countries are white but Asian, African Amer ican, and Hispanic. Thus, if they really care about optimum globalization in all ways, they should probably consider making their diversify strategy in other markets (minorities).What are the global opportunities for Kiehls? What are the limits, if any? Even though Kiehls were taken over by Loreal by dint of M&A, their products are not easily found at many stores, unlike there are so many producsts of Lorean in any store. And this is mainly because their products line are simply expensive targeting high life market, so I think if they really want to go global they should find proper way to make their products easily available to the customers through mega-stores like walmart, or target.